New Media Course at SMU
November 13, 2008, 5:55 am
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This is the third time I am conducting a course on new media communications for the Civil Service College at the Singapore Management University. Each time is a new experience, learning about how each individual and each agency has or is planning to leverage new media for communications.

As always, it’s a barrel of fun, but it’s also encouraging to see Singapore’s public agencies take a greater interest in exploring new vistas of communication, extending their mode–and depth–of engagement with their stakeholders.

Over the two days, participants–many of them holding corporate communications functions, which is excellent–are brought through macro trends of new media in Singapore, case studies of new media communications by pioneer agencies and practitioners, and hands-on interactive sessions on conceptualizing and producing new media content for social media platforms such as blogs, Flickr, YouTube, and podcasts.

The participants come from agencies such as Singapore Civil Defence Force, Ministry of Defence, Competition Commission of Singapore, REACH, Ministry of Community, Youth and Sports, Ministry of Information, Communication & the Arts, Singapore Tote Board, Singapore Customs, and many more.

The next run will be Q12009. Come join us. See you at SMU.


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